2/15/2023 Mark Field of Prof. Consulting Group discusses the opportunities for retailers to use the current strong consumer demand for private label products to strengthen the connections to where they shop.
9/1/2022 Tad Carmody of Ernst & Young offers steps for CPG leaders to win in today's new consumer race.
6/29/2022 Brooke Camov, Chief Corporate and Strategy Officer at Marketplacer, discusses how retailers can leverage private brands through an integrated e-Commerce strategy in our latest Viewpoints guest blog.
6/22/2022 In our latest Viewpoints guest blog, Rachael Hadaway of Symphony RetailAI discusses how retailers and suppliers can better streamline data to better improve operations, including when it comes to private brand selections.
6/3/2022 In our latest Viewpoints guest blog, Sarah Stieby, Fresh-Lock Marketing Manager, describes how retailers can better incorporate sustainable packaging, including for own brand products.
6/1/2022 In our latest Viewpoints guest blog, Shekar Raman, CEO of Birdzi, lays out how retailers can better promote private brands products without traditional paper ad circulars.
5/23/2022 In our latest Viewpoints guest blog, Kevin Sterneckert, chief strategy officer at DemandTec, discusses how AI-powered pricing can give retailers a boost when it comes to private brand sales.
4/25/2022 Erin Wagner of Limble CMMS discusses how retailers can better their supply chain management of private label goods in our latest guest blog.
4/22/2022 Private brand products seem to be reaching a higher plane in terms of consumer perception, now regularly outshining and out-selling national brands. Michael Duffy, Equator Design's global creative director, and some of his team members explore the whys and hows of private brand transcendence.
3/16/2022 In our latest Viewpoints blog, Yossi Cohen, co-founder and chief technology officer of Quicklizard, discusses different pricing methods that retailers can use while evaluating their approach to private label.
3/14/2022 In our latest Viewpoints blog, Rachael Hadaway of Symphony RetailAI details how retailers can put their best foot forward when creating a private brand portfolio.
2/28/2022 In our latest Viewpoints blog, Todd Maute, partner at CBX, discusses how private brands can better leverage healthier options.