Wegmans cuts prices on own-brand products

Rochester, N.Y.-based Wegmans has lowered prices on more than 40 products — all store brands. The retailer said in a news release that it reduced prices “to help customers make healthy meals on a budget,” and that all are the Wegmans brand “because the company can be more aggressive with pricing for its own brand.”

“2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef,” said Wegmans President Colleen Wegman in a statement. “As a family company, we’re able to invest in lowering prices on even more products, like almond milk and Greek yogurt, to keep current with the changing trends of what today’s families are buying most.”

A variety of the items with new consistent low prices reflect the growing customer demand for organics. The list of products is also heavy with fresh produce, including organic salad blends, organic bananas, and asparagus.

In addition to produce, the new low prices include products found in dairy, grocery, and frozen foods including Wegmans Canned Beans, Wegmans Peanut Butter and Wegmans Organic Homestyle Waffles.