Southeastern Grocers reveals Fresco y Mas banner

Jacksonville, Fla.-based Southeastern Grocers, parent company of BI-LO, Winn-Dixie and Harveys, said it debuted a new store banner: Fresco y Más. The first location, located in a former Winn-Dixie store in Hialeah, Fla., an area with a large Hispanic population, provides products and services that meet the needs of the local community while offering quality and value.

“Fresco y Más offers an expanded Hispanic product assortment, sgreat low prices and new features, including a full-service Latin Butcher shop and new Cocina – everything that our customers told us is important to them,” said Ian McLeod, president and CEO, Southeastern Grocers.

The Fresco y Más store features:

• A custom façade and vibrant color palate with bi-lingual signage throughout the store;
• A full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh cut meats;
• A café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches;
• A “cocina” (kitchen) offering daily specials of freshly-prepared, homemade favorites;
• A renovated bakery department offering an expanded selection of Hispanic pastries and baked goods;
• Made-to-order personalized party platter packages available to serve 25, 50 or 100 people (includes personalized cake, croquettes (croquetas), pastries (pastelitos) and fried stuffed potatoes (papas rellenas);
• A refreshed produce department featuring a farmers market setting with a wider selection of tropical fruits;
• A  $1 zone within the store with more than 300 popular items for only $1, including cleaning products, baby products, bath and health products, foil ware and value greeting cards;
• An additional Wall of Value section featuring weekly specials on popular items its customers purchase most;
• More than 100 Hispanic products that are new to the store.

Southeastern Grocers said Fresco y Más will also offer more than 1,000 Winn-Dixie branded products in the store, including a selection of new Hispanic products.