S4RB, Consumer Science join forces to enhance private brand services

Solutions for Retail Brands (S4RB), Nottingham, U.K., said it is entering into a new joint venture with Consumer Science, a division of Fort Worth, Texas-based Marketing Management Inc. Together, the organizations will combine their resources and expertise to bring private brand retailers improved product performance assessments, better supplier engagement and faster sales growth, S4RB stated.

A consumer research and product testing company, Consumer Science offers such services as product sensory paneling, focus group facilities, claim substantiation and lab testing. As private brand specialists, the company is involved in helping a number of major retailers monitor and improve the quality of their own-label products, S4RB said.

A private brand grocery retail specialist, S4RB aims to facilitate communication among retail teams, suppliers and consumers through software solutions built on its UBX Cloud Services platform. These solutions, according to the company, collate product feedback to provide insights that help ensure that private brand teams provide consistent and competitive product quality.

Consumer Science and S4RB now can offer U.S. retailers a suite of services that “empower faster customer-focused product innovation, bring productivity improvements to supplier relationships, and drive increased private brand sales,” S4RB stated.

“We are delighted that Consumer Science’s strengths so thoroughly complement our own,” said Kieran Forsey, an S4RB director, in a statement. “Together, we can help retailers revitalize their private brands and achieve much-needed change to increase customer loyalty, product value and, ultimately, sales.”