Price Chopper launches new private brand

In a Facebook post, Price Chopper Supermarkets/the Golub Corp., Schenectady, N.Y., announced the launch of a new brand. Called PICS, the brand is an evolution of the Price Chopper brand. PICS products are said to be "hand-picked" because the retailer sources them especially for its shoppers and their families. Items range from healthy and wholesome to more indulgent. All PICS products feature the "Quality and Value" seal and are available in the Price Chopper and Market 32 banners.