Kroger partners with IRI as preferred market measurement partner

Chicago-based IRI, a provider of solutions and services for consumer, retail, media and over-the-counter health care companies, said it reached a long-term agreement with The Kroger Co., Cincinnati, to further enhance Kroger’s Customer 1st Strategy and strengthen the solutions and services offered by IRI and Kroger.

“IRI and Kroger are at the forefront of the shifting landscape by providing better market measurement data and industry-leading technology to create highly personalized consumer marketing to drive growth,” said Andrew Appel, president and CEO, IRI.

IRI said it will be Kroger’s preferred partner for market measurement services, which provide Kroger and its supplier partners a common view of their business performance compared to the rest of the market. IRI's Liquid Data technology platform and extensive product movement and causal data, which include weather, gas and macroeconomic factors, will help both Kroger and its suppliers collaborate more easily and make better decisions to benefit customers.

“In everything we do and every decision we make, we put our customers first. Our partnership with IRI is another step in this direction,” said Mike Donnelly, executive vice president of merchandising, Kroger. “We believe IRI has the best tools and technology to allow both Kroger and our suppliers to share a comprehensive view of industrywide product-movement data, which will lead to better insights and help us create even better experiences for every customer."