Kings Food Markets debuts namesake own brand

On its website, Parsippany, N.J.-based Kings Food Markets announced the introduction of the Kings brand line of food products. The store brand covers a number of product categories ranging from frozen pizzas and fresh pasta and sauces to gourmet frozen side dishes and premium coffee.

According to a Sept. 2 article on the New Jersey On-Line LLC website (www.nj.com), the new line includes more than 350 items that meet "the quality standards the upscale store chain's customers have come to expect." In a quote within the article, Judy Spires, Kings' president and CEO, noted that the retailer has been working on the line for more than a year and plans to expand the number of items to 700 over the next few years.