Key Food Stores Co-Op debuts Urban Meadow brand

New York-based Key Food Stores Co-Operative Inc. announced during its annual Vendor Summit in Staten Island that it is launching a new private brand called Urban Meadow, reported Supermarket News in an article on Oct. 27. The brand debuted recently “with a limited number of peanut butter SKUs in 20 stores,” the article stated.

If the brand performs well during the test phase, additional items will be rolled out during 2017 to the cooperative’s 240 stores. For more information, read the article at http://supermarketnews.com/private-label/key-food-launching-urban-meadow-private-brand.