iTi Tropicals reveals new website

Lawrenceville, N.J.-based iTi Tropicals Inc. (iTi), a supplier of industrial tropical fruit ingredients, said it launched a new website (ititropicals.com). A significant technological upgrade, the website features a fresh graphic design, improved navigation and functionality and a cutting-edge corporate video.

The revamped website, focused on optimal usability and contemporary style, reflects the company’s continued mission to be innovative. The website’s primary objectives are to offer the user optimal ease-of-navigation and visual appeal, iTi said. The overall graphic design is bold, bright and modern, featuring vivid colors and artistic photography that bring the products to life.

“Established in pre-Internet 1988, we’ve been technology early adapters for nearly three decades,” said Gert van Manen, president, iTi Tropicals. “Our new website marks our latest initiative to most efficiently and effectively deliver our customers business-critical information, products and services.”