IFCO launches ‘Let’s Eat’ global brand campaign

IFCO, a global provider of reusable packaging solutions for fresh products, launched its new “Let’s Eat” international branding campaign that reflects the firm’s mission and communicates its value and vision to consumers, said the company, a division of Brambles Group, Sydney, Australia. Central to the campaign, IFCO is adopting a new tag line, “A better supply chain serves us all. Let’s eat.”

“We are committed to providing our customers with efficient and sustainable fresh food packaging solutions,” said Daniel Walsh, IFCO North America’s president, in a statement. “But we are also part of something much bigger. Together with our retailer and grower partners, we positively impact the lives of billions of consumers around the globe and help make the world a better place at the same time.”

IFCO said it is inviting everyone to join the effort to bring fresher, high-quality food to tables around the world.