The Fresh Market rebrands itself

The Fresh Market, Greenville, N.C., which has a number of store brand products under its own name, said it is expanding its offerings to include health and wellness and baby products. Beginning with three North Carolina locations, the chain is “refreshing” itself with a new look and “an enhanced shopping experience,” the company said.

“This is a significant milestone in The Fresh Market’s brand evolution,” said Rick Anicetti, president and CEO of The Fresh Market, in a statement. “The reinvention of our stores will place an emphasis on delicious fresh fare, convenience, and health and wellness options. The company is investing in what our customers love most about The Fresh Market, while adding new categories requested by our shoppers.”