Fareway unveils new meat market

Fareway Stores Inc., Boone, Iowa, said it is working toward opening a 6,000-square-foot full-service meat market. The new concept originates from Fareway’s 77-year commitment to providing only the best in fresh, high quality meat, with full-service meat counters.

“Our Fareway Meat Market will offer a new opportunity for customers that don’t have a traditional Fareway Store near their home. We are going to complement our unmatched full-service meat department by offering an expanded seafood section, artisan cheeses, high-quality wines and craft beers, as well as other exclusive items,” said Reynolds Cramer, CEO, Fareway. “This new concept not only offers a unique Fareway shopping experience, but it adds a great dynamic to our commitment for expansion by allowing us to explore alternative options.”

The meat market is expected to debut in spring 2016. The space is being designed by local firm TACKarchitects. It will offer high-end finishes, blending Fareway’s history with a fresh perspective, the retailer said.