Albertsons partners with Symphony EYC

7/28/2016

Albertsons Companies, Boise, Idaho, said it signed a multi-year enterprise-wide agreement with Symphony EYC, Atlanta, for its Customer-Centric Retailing (CCR) platform, its supplier collaboration solutions based on the company's customer and merchandising data across its 19 banners, and its next-generation integrated assortment, store and shelf optimization solutions. The CCR platform is expected to go live in the third quarter of 2016, and the integrated assortment platform will be rolled out progressively over the next several quarters.

Symphony EYC said its CCR platform provides Albertsons' category managers with an integrated suite of analytics capabilities and insights on demand, and also enables shared insights and collaboration with consumer product goods suppliers, based on the combination of the company's customer and merchandising data and Symphony EYC's supplier collaboration tools and insights services. These insights will help Albertsons to grow its categories.

"We are very excited to have Symphony EYC as our strategic customer-centric retailing partner to help each of our divisions strengthen supplier collaboration and localized product assortments that customers want in our stores," said Shane Sampson, chief marketing and merchandising officer, Albertsons.

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