Walmart Canada introduces Great Value Organic line

Walmart Canada, Mississauga, Ontario, said it launched the Great Value Organic line of groceries in response to consumers' growing interest in organic foods and concern over grocery prices. The retailer is rolling out almost 50 affordably priced Canadian certified organic products in stores and on www.walmart.ca.

"At Walmart, we believe consumers who want to eat organic shouldn't have to pay more for their groceries," said Jennifer Goldspink, vice president, grocery, Walmart Canada. "We're making it easier than ever for customers to have access to quality organic foods at low prices every day."

The Great Value Organic line includes flour, corn meal, breakfast oats, seeds, legumes, beverages, cereal, frozen berries, pasta, sauces, broth, granola bars, popcorn, cookies and chewy snacks, Walmart Canada said. The products are priced competitively to non-organic national brands.

"Today's announcement is a strong reminder for customers that if they're looking for value, Walmart offers quality food at affordable prices," Goldspink added. "We're as committed as ever to helping Canadian families save money so they can live better."

The Great Value Organic line is part of an ever-expanding assortment of organic offerings, including fresh foods, at Walmart and will be hitting shelves between now and February 2016, with assortment varying by store, the retailer said.